Project Title
If Not Now, When?
Artist
Sze Yat LEE
Description
If Not Now, When? is an immersive AR collage and audio experience that emerges you into the cycle of modern existence—where we’re always chasing, but never arriving.
We tell ourselves, "I’ll relax when I finish this project," "I’ll be happy when I hit that goal," only to replace it with the next demand, the next milestone. The finish line keeps moving. Trapped in this loop, we mistake productivity for purpose, busyness for meaning, while the moments that truly nourish us slip by unnoticed. Through layered visuals and fractured sound, this piece mirrors the exhaustion of a world that glorifies endless striving.
It asks: What are we racing toward? And when do we finally let ourselves live?
If not now—when?
Media Element
# Animation
# AR Art